ALLEY & Co.
Your Partner in Success
Our vision is to become the leading consulting bridge between business owners, consumer product innovators and the marketplace.
Our Expertise
Alley & Co., spearheaded by Alley Capatosto, helps brands break into the C-store space with clarity, confidence, and results.
Provides Trade show Staffing & Support, offering skilled representation, and logistical coordination to ensure your brand shines at key industry events and expos.
In addition to retail consulting, Alley leverages her deep understanding of consumer behaviour and brand visibility through Social Media & Branding Strategy, she helps clients craft messaging that resonates, build digital presence that converts, and design brand identities that stand out in a competitive space.
Our Impact
Alley & Co, LLC provides end-to-end consulting for brands and distributors looking to break into the C-Store system. We offer unmatched access to franchisees and corporate buyers, combining practical experience with insider strategy.
Explore the results we’ve achieved for our clients, showcasing our proven strategies.
Book Your Free Consultation With us Now
Products Consulting
Getting your product into convenience stores is one thing—keeping it on the shelf and driving repeat purchases is another.
Alley & Co. offers expert consulting to help brands strategically plan their entry into the c-store market. With deep knowledge of the retail space—especially convenience stores—and strong insights into what matters to category managers, I help you map out a test-market approach that gives your product the best chance to succeed.
--Category managers often ask,
“How are you going to drive customers to my stores?”
This is where most brands fall short—but it’s exactly where Alley & Co. come in.
Our consulting services include:
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Retail Entry Strategy – Guidance on how to position your product to win shelf space, including packaging, pricing, and branding considerations.
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Test Market Mapping – I’ll help you develop a focused test launch plan to enter select stores, gather feedback, and optimize before scaling.
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Go-To-Market Advisory – Support on how to approach store owners or buyers, pitch effectively, and set expectations for in-store performance.
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Trade Show Preparation – Strategic planning to help you stand out at trade shows and ensure your time and investment generate real leads.
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Social Media & Marketing Recommendations – Insights on how to support your retail push with digital campaigns that drive foot traffic and awareness.
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Distributor & Buyer Readiness – Prepare your product and pitch to align with what distributors and category managers are actually looking for.
Events / Trade Shows
Looking to make a real impact at your next event? Whether you're working a trade show, launching a product, or hosting a major brand activation, we’ve got the trained, reliable, and energetic staff you need to bring your vision to life
We provide professional brand ambassadors in every major U.S. city—ready to step in and elevate your event with confidence and personality. Our team members are hand-selected and trained based on your specific needs, including gender preference, brand tone, and event goals.
Our staffing services cover:
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Trade Shows & Conventions
Booth support, product sales, flyer distribution, sampling, and lead generation—we bring the energy and the professionalism to draw customers to your booth and keep them engaged. -
Golf Tournaments
Staffing for registration, branded giveaways, product sampling, and sponsor support throughout the course. -
Retail & In-Store Activations
Trained ambassadors for tastings, demos, and customer engagement that drive awareness and conversions. -
Concerts, Festivals & Public Events
Promo teams, greeters, brand reps, and support staff for high-traffic activations where visibility is everything. -
Street Campaigns & Pop-Ups
Energetic teams for handing out flyers, engaging with the public, and creating buzz where it matters most. -
Fashion Shows & Grand Openings
Elegant, stylish models and hosts for upscale events where first impressions are everything.
Each ambassador is trained specifically for your event, ensuring they represent your brand with the right messaging, tone, and goals in mind.
Whether you need one person or a full team, we make staffing simple, seamless, and successful.
Custom quotes based on city, hours, and number of staff required.
Social Media
In today’s world, your social media is your new résumé—and whether you’re selling a product, a service, or yourself, the right strategy can make all the difference.
At Alley & Co, we meet you exactly where you are. Whether you're just starting out, looking to grow, or needing a reset, our social media consulting services are designed to align your digital presence with your business goals and brand identity.
What We Offer:
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Comprehensive Social Media Audit
We begin with a full analysis of your current online presence—what’s working, what’s not, and what’s missing—so we can build a strong foundation. -
Tailored Strategy Development
Every business and industry is different. We create a customized social media strategy that fits your brand, audience, and goals—whether you’re B2B, direct-to-consumer, or building a personal brand. -
Platform Guidance
Not every platform is for everyone. We help you choose where to focus your efforts for the greatest impact—whether that’s Instagram, LinkedIn, TikTok, Facebook, or others. -
Content Direction & Best Practices
Get expert advice on what type of content to post, when, and how to present your message in a way that builds engagement and credibility. -
Ongoing Guidance or One-Time Setup
Whether you need ongoing support or a one-time strategy session, we’re here to guide you through launching or leveling up your social media presence.
Let’s turn your social platforms into a powerful tool for visibility, connection, and growth.
Social media consulting is billed at an hourly rate or custom project fee depending on your needs.
Success Stories
Remy Issac
Alley has assisted our national association for more than five years by sourcing local support staff to work several of our regional expos throughout the country. She's very responsive, reliable and professional. In today's world, I literally could not ask for more. We'll definitely be utilising her agency for years to come.
Michael Espino
Alley is a great to work with as an individual and a professional.
Gary Walia
7-Eleven Franchise owner
2020, Gary worked with Alley but on different teams:
"Really easy to work with. Respect your time and has very in-depth knowledge"
Barry Hess
Team Lead Southeast at The Hershey Company
2019, Barry worked with Alley but on different teams.
"I am very pleased with Alley's work. She has exceeded my expectations every time I hired her agency. She goes above and beyond to meet my expectations."